Learning The Basics Of On Page SEO

When it comes to search engine optimization, staying on top of things can be quite a challenge seeing as there are over 200 different factors that go into ranking websites, and these are changing all the time. Some things that used to be extremely important have no effect now, while some factors that didn’t even exist in 2005 are among the most important for ranking any website in today’s world. Places like OMG Machines break it down nicely for you though into smaller amounts.

That being said, most factors can be easily divided into two groups:
– On page SEO factors
– Off-page SEO factors

Read on to learn about the most important pillars of the on page side of successful SEO. Or you can checkout the OMG Machines review to get an easier version.

Proper URL Construction

This is starting at the very top, but it’s a critical part. When you publish a website page or a blog post, you’re going to have http://yourdomainname.com/SOMETHING. That “SOMETHING” is always best to be the title of your post, less than 100 characters total, and not have a date. Something like /10-reasons-to-love-life is an excellent URL construction while /01-01-2016-randomletters-10-reasons-to-love-life-morerandomletters.com is terrible. If you don’t set your blog or website a certain way, that second construction could be how the post URLs are being created.

Make sure to set up your posts so that when you publish it, you have something much closer to that first URL.

Original High Quality Content

Google is obsessed with finding the absolute best quality content online and putting that at the very top. In their eyes quality content shares several traits including:

– Completely original
– Written with a keen sense of style and correct grammar, punctuation, & syntax
– Authoritative in nature
– Links out to relevant authority websites
– Not over-optimized
– Answers the questions that online searchers have

These are all things that OMG teaches, as you’ll see with reviews OMG Machines pages.

The Tags Need To Be Right

Title tags are a major part of telling search engines what a page or blog post is about and shows them what the post should be ranking for. In addition to title tags, there are also meta tags and alt tags. Alt tags go with each picture and describe what is actually in the image, allowing the search engines to put weight to that.

Meta tags aren’t as important as they used to be, and keyword stuffing there is a bad idea now. However, the meta descriptions of every page do need to be different from one another.

Design & Aesthetics Matter

How good does your website look? Does it have an original header or a logo that is distinctly yours? The more unique and customized your site is, the better. Even if you use a shared content management system like Joomla or WordPress, you still have the ability to take a commonly used theme and switch out the header picture, a side picture, or create unique pages and sidebars.

Having a unique logo to go with a customized background header is a critical combination to make you stick out. You can change the colors, the layouts, and even create unique looks that will help you to have a website that looks truly unique. The search engines notice these efforts and reward them accordingly.

Solid Coding That Is Mobile-Friendly

You want to make sure that the necessary coding to the website is reliable. You don’t want any malware within the coding of your site, and you want to make sure your site is mobile-friendly. This could mean that your site is responsive and automatically changes sizes based on the device that is being used to access it, or this could mean that you have mobile versions of your website that load depending on the device being used.

While some of the coding could be considered off-page SEO, it’s important to note that this coding directly affects what is on the page, and that’s why it falls under this category.

Watch The Keyword Percentages

Keyword percentages used to be a crucial part of SEO, but it’s less important now in most ways. While having 3-5% won’t shoot you up the rankings like it used to, having too many keywords in a post or page can damage your rankings in the search engines. Try to avoid having any primary keyword show up more than 1% of the time on any given website.

In Conclusion

While SEO can seem intimidating, by tackling many of these factors one at a time it becomes easy to get a website looking its best in the eyes of the search engines. Just follow the tips given in this article and you will be well on your way to taking care of the most important basics of on page search engine optimization (SEO).

If you tackle these online SEO factors, it will only be a matter of time until you see your website start climbing the rankings and you will get the traffic that you deserve; and remember you can get help from OMG Machines with this.